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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. These luxury houses are helping break boundaries and set new standards across the supply chain and customer experience.

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Experiential in-store shopping is this season’s must have according to 93% of European fashion retailers

A1 Retail

New research from Scandit , a specialist in smart data capture, reveals insights into the changing omnichannel expectations of today’s fashion consumer and how retailers can respond to keep the physical store alive. Delivering on customer needs via technology . Technology can solve some of these challenges.

Fashion 75
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

A discerning global clientele has consistently been captivated by the allure of premium and luxury brands. For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

This is the new critical form of engagement for brands that understand providing the same customer experience and in-person shopping experience via a digital medium is essential for survival moving forward. However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion.

Consumer 268
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Luxury pop-up stores become physical canvases where brands can intricately weave compelling narratives about their products, values, and the spirit of the season, forging deeper connections with customers. This strategic presentation not only elevates the shopping experience but also increases the likelihood of premium purchases.

Jewelry 162
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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

While the CARLY segment is extremely focused on companies’ diversity efforts, all demographics are zeroing in on fashion and luxury brands’ response to these issues. Brands such as Gucci and The RealReal have successfully digitized their high-touch clienteling experiences to nurture their customer relationships.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Luxury brands, ever attuned to their discerning clientele, have embraced hyperphysicality with open arms. Furthermore, 68% prefer a physical store when it comes to customer service.