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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. These luxury houses are helping break boundaries and set new standards across the supply chain and customer experience.

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Global Wellness Brand Hyperice Opens its First Pop-Up Store at Harrods

Retail Focus

As a brand, we place huge importance on the locations we are available in, as we want to know that our partners share our values and desire for the ultimate customer experience.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

A discerning global clientele has consistently been captivated by the allure of premium and luxury brands. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. Sales associates must be proficient in both traditional customer service skills and the use of digital tools to enhance the customer experience.

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Harry Rosen Goes ‘Headless’ to Support Digital Service Shift

Retail TouchPoints

Associates play a crucial in the omnichannel customer experience. They create a face for the brand and use their personal experiences and opinions to guide shoppers seamlessly through the decision-making journey. For example, the team recently began customizing site merchandising based on top searches versus top page visits.

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Experiential in-store shopping is this season’s must have according to 93% of European fashion retailers

A1 Retail

Over half of fashion retailers (54%) say investing in digital tools and capabilities such as clienteling apps is a priority in the next 12 months, and the pay-off is clear: 84% of retailers who have deployed clienteling apps say they have seen an increase in the average order size of store transactions.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Luxury pop-up stores become physical canvases where brands can intricately weave compelling narratives about their products, values, and the spirit of the season, forging deeper connections with customers. This strategic presentation not only elevates the shopping experience but also increases the likelihood of premium purchases.

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