From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Retail TouchPoints
DECEMBER 2, 2024
Pre-loved fashion is having its moment, and for good reason. Zara’s “Pre-Owned” platform enables shoppers to sell, repair or donate pre-owned clothing, Net-a-Porter allows consumers to buy and resell secondhand designer items, and Patagonia’s “Worn Wear” program even allows shoppers to trade-in pre-loved products to buy new items.
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