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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

Hyken

He writes about how employee engagement and customer experience can enhance business performance. The reality is that the connection (or lack thereof) between employee engagement and customer experience can seriously impact business performance. Here are five strategies worth considering

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. According to McKinsey , it yields 20% higher customer-satisfaction rates, boosts sales-conversion rates by 10% to 15%, and enables an increase of 20% to 30% in employee engagement.

Consumer 281
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

While the NRF has yet to release its total sales projections for the season, its early consumer research reveals that consumers plan to spend an average of $875 this holiday season, in line with the five-year average — and most of that money will be spent online. Put managers front and center. Provide flexible scheduling.

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5 Tips for Creating an Effective Retail Strategy

Wiser

Customer preferences rarely stay static for long and ensuring that you are up-to-date with trends and consumer demand can be essential to success. Retail has one of the highest employee turnover rates in the job industry, and continuously having to train and retrain new staff can leave a wide margin for error.

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How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

Retail TouchPoints

A particular area of focus is within the health and wellness sector, with around 50% of consumers now saying that wellness is a top priority in their lives. However, now the larger CPG companies have entered the game to deliver exactly what consumers are looking for. Who knew such a strategy would work for them?

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. for associates at several large consumer electronics retailers.

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How C-Stores can fuel customer loyalty with truly convenient in-store and curbside services

Theatro

Because satisfying “fast food” is no longer limited to the traditional drive-thru these days, many C-Stores brands are evolving to offer better and fresher food choices to consumers. This disconnection decreased employee engagement, reduced service speed, lowered productivity, and lead to disjointed operational workflows.