Independent Retailer
OCTOBER 12, 2021
Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?
Inside Retail
SEPTEMBER 20, 2022
It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Cotton On is one such company with an international market and an inclusive head office of multicultural staff.
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Inside Retail
MAY 4, 2021
As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne.
Inside Retail
OCTOBER 24, 2021
Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.
Retail Next
FEBRUARY 19, 2020
Creating effective marketing campaigns. But without marketing, brands face the danger of dying a slow, quiet death. So how can retailers effectively market a product to increase brand awareness? Solution: There are a variety of new marketing trends your brand can incorporate. People avoid ads like the plague.
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