Business Communication Customer Experience Marketing Promotions 
Small Biz Trends
JUNE 17, 2025
Key Takeaways Understand the Customer Journey: The customer experience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. Promotions like discounts can encourage conversions and enhance customer loyalty.
Small Biz Trends
JULY 2, 2025
Key Takeaways Diverse Tool Categories: Essential tools for business success include financial management, CRM software, project management applications, marketing automation platforms, e-commerce solutions, networking tools, and legal compliance tools. Each category plays a crucial role in streamlining operations and driving growth.
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Inside Retail
SEPTEMBER 20, 2022
It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. It also means not missing the opportunities that your customer base presents.
Retail Next
FEBRUARY 19, 2020
Aim at gathering feedback from customers and understand what their demands are. Creating effective marketing campaigns. But without marketing, brands face the danger of dying a slow, quiet death. So how can retailers effectively market a product to increase brand awareness? Maintaining customer loyalty.
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