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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?

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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Cotton On is one such company with an international market and an inclusive head office of multicultural staff.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.