Inside Retail

SEPTEMBER 20, 2022

It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Promoting your retail business to a multicultural audience has never been more important.

Business Communication 244

Business Communication Advertising Marketing Promotions 244

Inside Retail

OCTOBER 24, 2021

I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. “The I think the cost becomes almost irrelevant if it gives you a good return on investment,” explains Walsh on the first issue.

Business Communication 130

Business Communication Returns Consumer Marketing 130

Independent Retailer

OCTOBER 12, 2021

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?

Consumer 93

Consumer Marketing Returns Business Communication 93