Retail TouchPoints

APRIL 25, 2022

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

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Inside Retail

FEBRUARY 7, 2023

In the meantime, more e-commerce businesses flooding the market have led to increased competition and higher acquisition costs while businesses bid against one another for ad space – leading to users becoming desensitised to advertising. Over time, that’s seen the return on investment come down significantly.

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Retail TouchPoints

NOVEMBER 23, 2022

has expanded its partnership with Next plc as part of its return of the Banana Republic brand to the UK and Ireland. To that end we will focus more on delivering great products, and less on promotions and discounts.”. has been scaling down its global business in a number of markets. The Gap Inc. “We in a statement. “In

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Returns Promotions Management Consumer 266

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% billion in 2022, according to Statista. of all U.S.

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Consumer Promotions Returns Marketing 316

Retail TouchPoints

MARCH 14, 2023

Returns are, like it or not, as much a part of retail operations as the sales themselves. The exact return rate varies among different verticals and individual retailers, but online sales consistently generate higher levels of returns compared to brick-and-mortar. That means you’re out of business.

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Returns Markdowns Fulfillment Consumer 219

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

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Promotions Advertising Consumer Marketing 146

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday.

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Marketing Shopping Fashion Checkout 251

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

MARCH 9, 2023

Marking a significant shift in ThredUp ’s value proposition to consumers, the resale marketplace testing out a number of new initiatives to improve its margins, including new return policies and fees for its “cleanout kit” consignment services. In addition to increasing the “restocking fee” for returnable items from $1.99

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Returns Shipping Consumer Promotions 247

Inside Retail

JANUARY 19, 2023

Increased promotional activities during key Black Friday, Cyber Monday and the Christmas / Boxing Day sales periods impacted the group’s gross margin. million due to “challenging market conditions”. Online sales fell 21 per cent. An underlying EBITDA loss of between $2.5 European sales fell 4 per cent to $20.16

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Promotions Fulfillment Fashion Accounting 130

Inside Retail

OCTOBER 30, 2023

The increase was supported by growth in active customers, successful loyalty and promotional activity, and a record 497,000 returning customers, the company said. The post Adore Beauty posts growth despite challenging market conditions appeared first on Inside Retail Australia.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 264

Inside Retail

MAY 2, 2023

Despite significant efforts to entice workers back to the CBD, she said a full time return back to the city hasn’t materialised as people continue to work from home. She added that we’d perhaps never see the number of workers in the CBD return to pre-pandemic levels. We aim for [the] subtle ‘use of it or lose it’ reminder,” Daly said.

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Returns Shopping Location Promotions 293

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Retail TouchPoints

AUGUST 1, 2022

7 For All Mankind is helping customers in Brazil find their perfect fit through the adoption of AI sizing technology that the denim brand hopes will boost sales and drive down return rates, while promoting less waste in the apparel industry. The brand has implemented the MySizeID solution from MySize Inc.,

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Returns Apparel Promotions Marketing 229

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Promotions Advertising Marketing Planning 78

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 214

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

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Promotions Markdowns Returns Shopping 225

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Marketing 130

Marketing Promotions Planning Shopping 130

Inside Retail

APRIL 8, 2024

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 billion in revenue this year and grow at a CAGR of 2.37 billion by 2028.

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Marketing Payment Services Fulfillment Planning 130

Retail TouchPoints

OCTOBER 26, 2022

During her 42-year career, Gove has worked in a number of executive leadership roles and served on the boards of different companies, many in the retail space, including Conn’s HomePlus , The Fresh Market , Tailored Brands , Iconix Brand Group , AutoZone and Golfsmith.

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Promotions Marketing Returns Planning 223

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. Here’s why.

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Retail TouchPoints

MARCH 8, 2024

Kerr is returning for a second stint at Lidl U.S., where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions. Discount supermarket retailer Lidl U.S. business.

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Supermarket Customer Experience Promotions Marketing 248

Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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Marketing Drop-Shipping Promotions Merchant Services 130

Mass Relators

MARCH 26, 2024

Bodford returned to First Quality in 2021 as general manager of the Absorbent Hygiene division. “With over 43 years of leadership across various sectors, including medical and industrial, Allen has amassed tremendous experience and knowledge in our industry,” said Jim Dodge, First Quality’s chief financial officer. “As

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Promotions Returns Location Management 52

Retail Gazette

AUGUST 30, 2023

The retailer’s promotion follows the latest quarterly reshuffle by FTSE Russell after it’s market capitalisation topped £4.3bn, placing it below B&Q and Screwfix owner Kingfisher in the index. Machin told The Mail last week that returning to the FTSE 100 would “of course be good news” but that “it would be just another day.”

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Returns Promotions Shopping Marketing 105

Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

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Promotions Visual Merchandising Returns Shopping 246

Retail TouchPoints

APRIL 18, 2024

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future. We are leveraging our consumers and our collective $16.5 billion in retail sales.

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Grocer Advertising Promotions Point of Sale 231

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

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Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

OCTOBER 6, 2023

To succeed in the holiday peak season and ensure seamless fulfillment, deliveries, and returns, it’s essential for these partners to monitor key metrics, analyze operational data and maintain communication. 4: Return rates. Returns are an inevitable part of retail. Consider the following six metrics as North Star indicators.

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Fulfillment Returns Shipping Promotions 267

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Target Market Marketing Kiosk Promotions 225

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Marketing Promotions Management Returns 130

365 Retail

NOVEMBER 10, 2022

Another way is to have promotions running. Promotions can include special offers, discounts and a lot more. The best bit is, if marketed in the right way, they can cost little to nothing. . The only exception to this may be finding out about promotions that could be beneficial to them. Types of Promotion.

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Promotions Payment Services Customer Retention Returns 52

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

Promotions 130

Promotions Markdowns Returns Shopping 130

Retail Smart Guys

DECEMBER 6, 2023

In the ever-evolving world of retail, one thing remains constant – the power of promotions to captivate shoppers and boost sales. Whether it’s the allure of clearance sales, the excitement of flash sales, or the intrigue of buy-one-get-one deals, retail promotions are an essential tool in any retailer’s arsenal.

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Promotions Inventory Management Returns Marketing 52

Retail TouchPoints

NOVEMBER 30, 2022

Community has always been an enormous focus for us, long before it became a marketing buzzword, and our showrooms were designed as oasis-like spaces where our customers could not only receive personal styling but also take part in monthly events. Twidwell: Absolutely.

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Boutique Promotions Shipping Location 253

Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

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Promotions Advertising Returns Customer Experience 264