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8 Simple Tactics to Increase Market Basket Size

Wiser

Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store. A small market basket size is one item—what counts as a large basket is up to you. Offer Promotions.

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this is just one layer.

Shopping 130
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Holiday Retail Sales: 10 Strategies for Winning Shopper Interest

RETAIL MANAGEMENT SOFTWARE

malls to charming European markets, shoppers are adjusting their spending habits in line with inflation and rising costs of living. From festive window decorations to well-organized in-store layouts, retailers aim to create an immersive and inviting atmosphere that captures the attention of shoppers. From bustling U.S.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. What is Merchandising?

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

In all these markets, the conversation is hyper-focused on inflation and its impact on the cost of living. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. Plenty of food for thought for Australian retailers.

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Eye Candy: how “beautification” becomes the new retail currency.

Retail Focus

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. This generally includes elements such as signage, colour palette, lighting, and overall store layout. A pop-up store is a great opportunity for a brand to communicate its message to customers.

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The Importance of Visitor Flow for Retailers and Other Physical Businesses

V Count

Before we dive any further, we’d like to underline that there are many people counting systems and providers out there on the market, but at the core of this solution lies high accuracy. Precise visitor flow data can help you develop targeted ads or launch tailored marketing and promotional campaigns. What is Visitor Flow?