Remove Comparison Shopping Remove Marketing Remove Promotions Remove Returns
article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 269
article thumbnail

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. One of their biggest hang-ups?

Returns 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Do consumers return the entire product or part of their purchases? Our broad-based data science approach helps us determine how to best implement price, promotion and display. They’re also good at cutting costs, and they tend to provide budget-savvy marketing content that appeals to conscious consumers. During The Kroger Co. ’s

Consumer 272
article thumbnail

Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

article thumbnail

How to Forecast Demand in Retail (2020)

Retalon

For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. The demand forecast informs plans for more accurate product assortment decisions, promotional strategies, and more. Woman look at the stock market data on computer monitor.

article thumbnail

Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. – Ease and efficiency of taking products to market. . – Ease and efficiency of taking products to market. – Promotions, event and markdowns. – Promotional media performance.

article thumbnail

Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. – Ease and efficiency of taking products to market. . – Ease and efficiency of taking products to market. – Promotions, event and markdowns. – Promotional media performance.