Remove Customer Retention Remove Marketing Remove Promotions Remove Returns
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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290
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Using Promotions to Promote Your Business

365 Retail

Another way is to have promotions running. Promotions can include special offers, discounts and a lot more. The best bit is, if marketed in the right way, they can cost little to nothing. . The only exception to this may be finding out about promotions that could be beneficial to them. Types of Promotion.

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How to Use Influencer Marketing to Increase Customer Loyalty

Independent Retailer

Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. An important thing to remember is that influencer marketing campaigns do not always translate to immediate sales. The main goal of this tactic is to gain exposure and get new customers.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

While that is a massive gap to close across markets, the wheels of change started churning in 2020 as U.S. businesses began searching for better customer engagement platforms to support their hastened shift to ecommerce. Knowing the difficulties WhatsApp has had with integration in the U.S. before, why would it be adopted now?

Shopping 219
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .

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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

These tech investors were savvy at raising money and savvy at digital marketing, but we always believed that kind of growth was overrated — a lot of companies pour money into media channels to grow top line, but do they really have lifetime value? Do their customers really keep coming back?

Fashion 238