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Retention and loyalty – how to grow when the market is down

Inside Retail

Given current economic conditions impacting both shoppers and retailers, focusing increasingly on customer retention over acquisition is key to driving better outcomes and returns. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290
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Using Promotions to Promote Your Business

365 Retail

There are many methods businesses can use to attract and retain customers. Another way is to have promotions running. Promotions can include special offers, discounts and a lot more. The only exception to this may be finding out about promotions that could be beneficial to them. Types of Promotion.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

To maximize both sales and profitability this holiday season, both retailers and brands will need to focus on customer retention and loyalty: “A lot of switching happened over the past few years, and now consumers are looking for value and quality,” said Garf. Shorter return windows generally mean more sales taking place in December.”

Returns 213
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Bed Bath & Beyond Posts 28% Sales Decrease, Prepares for Further Drops as it Right-Sizes Inventory

Retail TouchPoints

The retailer expects a further 20% decline in comparable sales for the back half of the year as it focuses on heavy promotions to moved merchandise. Bed Bath & Beyond continued to struggle in Q2 2022 with the retailer’s sales falling 28% in the quarter, which ended Aug. This is in contrast to growth in the high teens during Q2 2021.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see. With that loyalty card, customers can find personalized offers in-store that ease and enhance the shopping experience.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Loyalty program benefits that inspire action are a great way to engage customers post-purchase and identify and stimulate brand advocates.

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The Future of Retail and AI

Retail TouchPoints

Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers. In 2021, retailers will utilize the data they’ve gathered over the past year to focus on customer retention and fostering brand loyalty.