What is ‘transcreation’ and why is it important for Aussie retailers?
Inside Retail
SEPTEMBER 20, 2022
It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Cotton On is one such company with an international market and an inclusive head office of multicultural staff.
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