Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Inside Retail

MAY 10, 2023

“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. Despite the return to stores, online pre-sales for the weekend are ahead of expectations.

Boutique 130

Boutique Fashion Management Brand Management 130

Retail TouchPoints

SEPTEMBER 22, 2022

If someone constantly goes into a store that doesn’t carry their size, or is met with styles that aren’t really considered “on-trend” wherever they live, it’s more than likely that they won’t return. They need to be sure it will sell, and that means understanding different markets.

Customer Experience 306

Customer Experience Consumer Shopping Management 306

Wiser

APRIL 29, 2024

Frequent adjustments and competitive pricing can help in attracting price-sensitive customers, thereby increasing market share and sales volumes. Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment.

Promotions 78

Promotions Advertising Returns Consumer 78

Inside Retail

OCTOBER 25, 2023

per cent take in the Richemont-owned luxury fashion e-commerce company Yoox Net-A-Porter, was approved by the European Union, seven months after the UK Competition and Markets Authority gave its stamp of approval, and over one year after the deal was first announced in August 2022. This week, Farfetch’s proposed acquisition of a 47.5

Fashion 246

Fashion Fulfillment Planning Brand Management 246

Inside Retail

DECEMBER 4, 2022

LVMH-owned cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong , as part of its campaign to revive cocktail culture in the market. But despite Courvoisier’s big name backer, Taylor said its brand awareness is relatively low in Hong Kong. Hoping to bounce back.

Marketing 130

Marketing Consumer Brand Management Management 130

Inside Retail

JUNE 1, 2022

Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We She added that Adore Beauty is well-equipped to understand the types of marketing activities that will be most effective, thanks to its two-plus decades of experience in the beauty industry.

Consumer 182

Consumer Marketing Brand Management Returns 182

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

Inside Retail

APRIL 13, 2022

Backed by Vestiaire Collective CEO Maximilian Bittner among others, Una Brands is part of the global aggregator boom, which has seen the likes of Thrasio in the US and Rainforest in Singapore scoop up sellers on online marketplaces, and scale them into global businesses. The online landscape in Southeast Asia.

Social Commerce 130

Social Commerce Inventory Management Marketing Brand Management 130

Wiser

JUNE 5, 2023

It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items. Such shifts in the market can be caused by a variety of factors, including consumer trends, technological advancements, or new government regulations. Visit Wiser.com today for more tips on brand management.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail Focus

FEBRUARY 9, 2023

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula. Proximity retail can provide this.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Inside Retail

FEBRUARY 8, 2022

But in the past, it was a lot harder to market to A.P.C. If you look at all the barriers to purchase on the sites [in the past], you were paying for shipping, you weren’t able to do click-and-collect – we’re working on that – you couldn’t return locally, nothing was in the local currency. and Rag & Bone customers.

Planning 130

Planning Shipping Fashion Management 130

Inside Retail

JUNE 28, 2022

The new business’ stores have been opened within Chemist Warehouse locations, stocking cult beauty brands such as Byredo, Olaplex, Malle, Juliette Has a Gun, and Frederic Male, and range from small store-in-store models, to larger dedicated underground presences such as Ultra Beauty’s Edgecliff store.

Beauty and Health 130

Beauty and Health Supermarket Location Consumer 130

Wiser

MAY 22, 2023

If you were in the market for a new power drill for your home, would you be more likely to go with a well-known and established brand such as Milwaukee, or a smaller brand you’ve never heard of before? If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business.

Advertising 142

Advertising Marketing Management Shopping 142

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 9, 2021

In fact, there are many different scenarios, and we may not have all the answers you are looking for, but we can certainly share our observations, market research data and insights with our retail community network. Mandatory social distancing radically impacted one of the largest markets in the world.

Sporting Goods 52

Sporting Goods Marketing Specialty Store Outdoor 52

365 Retail

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. In that context, different retail formats functionalities are enhanced, technologies integrated, and their management rethought.

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 152

Inventory Management Apparel Fashion Specialty Store 152

Mass Relators

MAY 26, 2021

“This is a great opportunity for Andrew and Coty to fully leverage our global knowledge and capabilities in R&D, manufacturing, distribution, commercial and go-to-market expertise. luxury brand Coach, where he served as president and CEO for Coach Europe.

Returns 52

Returns Management Marketing Brand Management 52

Cisco Retail

JUNE 14, 2022

As a Cisco Marketing Intern in the Amplify Program, I was able to connect with Cisco Intern Alumni who shared their insights and experiences on what to expect when things don’t necessarily align to how you saw them working out – but perhaps that’s for the better. Chloe Crago, Global Paid Media Marketing Specialist, Raleigh, North Carolina:

Marketing 52

Marketing Management Brand Management Returns 52

Hyken

JANUARY 2, 2023

Use these four tips to create a customer loyalty program that will give you the highest return on your investment. Establishing and Protecting Your Brand’s Reputation Online by Patrick Jordan. Sprout Social) Building and maintaining your brand in a crowded market is no easy feat. Here’s How to Cultivate It.

Customer Experience 54

Customer Experience Checkout Management Brand Management 54

Wiser

NOVEMBER 6, 2023

Clear and direct statements about product authenticity, return policies, customer support, or money-back guarantees can alleviate customer anxieties about product quality or post-purchase issues. On the other hand, trust statements are equally important.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Retail TouchPoints

JUNE 8, 2022

She recently implemented a solution to unify and organize customer data, including not just online and in-store purchases but also returns and call center activity. Retail TouchPoints (RTP): How did your career as an IT executive prepare you to support PacSun as the company’s CIO and lead the brand toward a digital-first approach?

Checkout 278

Checkout Management Returns Shipping 278

I Vend

MARCH 14, 2022

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention 97

Customer Retention Discount Store Department Stores Target Market 97

Mass Relators

APRIL 22, 2021

“Kroger continues to provide new and innovative solutions to recycle product packaging as part of our bold Zero Hunger | Zero Waste vision,” said Stuart Aitken, Kroger’s chief merchant and marketing officer. Items eligible for the Kroger Our Brands Recycling Program should not be returned to the in-store collection bins.).

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Retail TouchPoints

OCTOBER 9, 2020

Trends are strong indicators of long-term market influence, customer adoption and retention rates and overall sentiment. Using AI, next-generation advanced analytics are able to tap into the universe of external data sets, harmonize them and extract actionable market intelligence and predictive insights. Trend/trend/noun.

Consumer 348

Consumer Marketing Planning Brand Management 348