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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season.

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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

At Chicago’s McCormick Place, Aug. Two members of the design:retail 40 Under 40 class of 2021, Macy’s Prabhjot Singh and Under Armour ’s Christiana DiMattesa, will participate in the Retail Rockstars Setting the Future of In-Store Experience session. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers. Prediction 2: Diversification of fulfillment services will be key to omnichannel success.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1%

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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