Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Strategic Counsel is Paramount.

Retail Marketing 264

Retail Marketing Marketing Consumer Promotions 264

Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Tokinomo

FEBRUARY 8, 2022

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants.

Retail Marketing 246

Retail Marketing Marketing ATS 246

Retail TouchPoints

FEBRUARY 4, 2022

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. I actually think we’ve done ourselves a disservice by leaning on technology ,” said Heidersbach.

Retail Marketing 312

Retail Marketing Marketing Promotions Consumer 312

Inside Retail

MAY 7, 2025

Sales at the company’s kitchen, laundry and bathroom products chain E&S rose by 1.9 Group CEO Terry Smart said the sales momentum continued in the third quarter amid a challenging and competitive retail market. For the first nine months, the retailer saw sales growth of 7 per cent in Australia and 19.2

Marketing 165

Marketing Retail Marketing Management ATS 165

Retail TouchPoints

OCTOBER 25, 2024

Reaching the Polychannel Shopper Despite the market changes and resulting challenges in marketing to the polychannel shopper, there are opportunities available to fast moving consumer goods (FMCG) marketers. One way to reach polychannel shoppers is through retail media networks. of total digital ad spend in 2024.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Advertising Outdoor Returns 130

Inside Retail

MAY 5, 2025

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

Social Commerce 130

Social Commerce Marketing Planning Consumer 130

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Retail experiences work all year round.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

JULY 7, 2021

Audiences can be purchased at the LiveRamp Data Store and integrated into programmatic and direct advertising campaigns across a range of online, mobile and addressable television networks. Commerce Signals’ capabilities include a view of consumer wallets that unites spending across multiple cards by an individual shopper.

Retail Marketing 264

Retail Marketing Advertising Marketing Consumer 264

Inside Retail

APRIL 11, 2025

While there is no one-size-fits-all solution to the tariff problem, and the situation remains fluid, several Australian retailers told Inside Retail they are recalibrating their strategies and looking to streamline their operations rather than retreat from the lucrative US market.

Marketing 165

Marketing Department Stores Accessories Shipping 165

Inside Retail

FEBRUARY 3, 2025

Retail chain Oh!some some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. some, aimed at smaller, community-based stores. In December, Oh!some

Marketing 130

Marketing Inventory Management Consumer Management 130

Inside Retail

JANUARY 30, 2025

Golden Goose aims to gain more market share in Australia by establishing a strong retail presence and building lasting community connections through new retail experiences. Inside Retail spoke with Mauro Maggioni, Golden Gooses Apac CEO, about how the business plans to grow its market share in the global US$39.91

Marketing 130

Marketing Planning Location Retail Marketing 130

Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264

Marketing ATS Consumer Accounting 264

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. So holidays are a huge deal for retail. ‘Tis (almost) the season! This year is different.

Marketing 298

Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. That was bumped to number two, and innovation is at the top this year.”.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Retail TouchPoints

JANUARY 9, 2025

The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air.

Outdoor 278

Outdoor Fulfillment Consumer Location 278

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

Marketing 264

Marketing Fulfillment Promotions Retail Marketing 264

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245

Marketing Retail Marketing Management Accounting 245

Inside Retail

JUNE 27, 2024

Inside Retail connected with retail experts Nikki Baird, the vice president of strategy and product at Aptos, a retail technology company, and Neil Saunders, managing director and retail analyst at GlobalData, to gather their thoughts about the potential “Great Mall Resurgence” and what retailers should keep in mind.

Retail Marketing 147

Retail Marketing Marketing Department Stores Shopping 147

Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261

Consumer Retailing Pricing Returns Promotions 261

Retail Gazette

MAY 18, 2025

Up to 200 Poundland stores could be shuttered and thousands of jobs put at risk as the struggling discount retailers sale process enters a critical phase. Poundland has been up for sale since March , with the process being led by advisers at Teneo. A sale is also expected to trigger a cash injection and debt refinancing.

ATS 120

ATS Supermarket Returns Marketing 120

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count.

Marketing 264

Marketing Advertising Management Consumer 264

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. A dull hook isn’t likely to get you any fish (read: customers) at the end of the day.

Marketing 263

Marketing Consumer Accounting Promotions 263

Retail TouchPoints

JANUARY 25, 2022

In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022.

Management 264

Management Marketing Customer Experience Inventory Management 264

Inside Retail

NOVEMBER 28, 2024

“I think Dad really wanted to do something different, so they went off and started their own business in Gembrook, where we grew up as a family,” Hannah Gordon, the brand’s general manager and one of its directors, alongside her siblings Bobby and Kate, told Inside Retail. They started selling pottery at the market in St Kilda.

Fashion 246

Fashion Management Marketing ATS 246

Retail TouchPoints

DECEMBER 13, 2021

The Worcester R e d Sox (the Triple-A affiliate of the Boston Red Sox) has teamed up with Standard AI to open an autonomous fan store at the team’s newly constructed stadium, Polar Park. The WooSox Market adds a wonderful convenience that means less time in line and more time enjoying our beautiful ballpark.”.

Shopping 255

Shopping ATS Checkout Marketing 255

Retail TouchPoints

OCTOBER 11, 2024

While 7-Eleven is at the forefront of inventive uses for vision AI in the convenience retail market, we are also observing interest and adoption of vision AI for supermarket retailers for resource reallocation, to mirror each store’s unique ebb and flow of operations and foot traffic throughout the day.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

NOVEMBER 22, 2023

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. As a result, brand loyalty is at an all-time low.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246