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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

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Proven Secrets for Achieving Excellence as a Store Manager

V Count

Here are some actionable insights and expert direction to help you excel in becoming a successful store manager and improve. Whether you have recently become a leader or have been a decision-maker for a long while, you need to adapt to the dynamic retail space if you want to improve your skills and become a better store manager.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

At the time, Jan Logan, the founder of the eponymous jewellery brand, was in her 50s and had already lived a full life in rural NSW with her husband and three sons. My first exhibition was at the Moree Women’s Club which was very successful. During this time the business expanded into Melbourne and other markets.

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Inventory Management Workshop

DMS Retail

In this new Inventory Management Workshop ONLINE , you’ll get the benefit of a comprehensive program which covers all aspects of the Buying, Inventory Control and Category Management functions as well as Online and Digital Marketing, and much more. Sourcing is an important and very time sensitive task in buying management.

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Inventory Management Workshop

DMS Retail

In this brand new Inventory Management Workshop ONLINE , you’ll get the benefit of a comprehensive program which covers all aspects of the Buying, Inventory Control and Category Management functions as well as Online and Digital Marketing, and much more. Implementation Management. Category Design. Inventory Control.