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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 240
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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

So are marketers. If you don’t have purchase data or rely on outdated demographic or contextual targeting tactics, this is a tough mountain to climb. And even if you have first-party data, it’s hard to reach relevant audiences at scale. Beyond value, seven in 10 are changing for new and appealing features or benefits (2).

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What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. What’s the lifetime value of your customers?

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Loss Leader Pricing: Powerful Tool or Slippery Slope?

Wiser

It requires a thorough analysis of your target market, competition, and overall business goals. Understanding Loss Leader Pricing Loss leader pricing is a strategy where products are priced below market cost to stimulate other, more profitable sales. A few good examples are electric toothbrushes and manual razors.

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Unveiling the Winning Playbook: What Retailers Can Learn from Online Sportsbooks

365 Retail

Whether it is the online sites themselves, available in many states now, or the convenience of user-friendly Texas betting apps , online sportsbooks have transformed the sports betting industry, while at the same time offering valuable lessons for traditional retailers looking to up their game.

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Leverage Tech in the 5-Step Selling Process

Storis

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customer retention. Make a note to check in personally if they haven’t converted online.