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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 256
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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

So are marketers. By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

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3 Reasons Digital Marketing Matters To Your Retail Business

Retail Minded

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106
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What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. What’s the lifetime value of your customers?

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Unveiling the Winning Playbook: What Retailers Can Learn from Online Sportsbooks

365 Retail

Data-Driven Decision Making The success of sportsbooks is heavily reliant on data analytics to understand customer preferences and behavior. Retailers can implement similar strategies by collecting and analyzing customer data to tailor their product offerings, marketing campaigns, and overall business strategy.