Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Inside Retail

DECEMBER 3, 2023

So are marketers. By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers. Increase total rating points by $1.8

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail Minded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Customer Retention Target Market Planning 106

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. What’s the lifetime value of your customers?

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Wiser

DECEMBER 5, 2023

It requires a thorough analysis of your target market, competition, and overall business goals. Understanding Loss Leader Pricing Loss leader pricing is a strategy where products are priced below market cost to stimulate other, more profitable sales. Same with razors, as you can keep the handle and swap out the blades.

Store Layout 78

Store Layout Customer Retention Consumer Marketing 78

Storis

MARCH 21, 2023

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customer retention. Make a note to check in personally if they haven’t converted online.

Home Furnishings 52

Home Furnishings Checkout Customer Retention Shopping 52