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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

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The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 260
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

It’s a catalyst reshaping the core of digital marketing. How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems. The demise of third-party cookies isn’t just another headline.

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The Convergence of AI and Composable Architecture in Ecommerce

Retail TouchPoints

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. How do you engender loyalty with these customers?” Targeted marketing. Targeted email.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Marketing 271