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The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions.

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The Convergence of AI and Composable Architecture in Ecommerce

Retail TouchPoints

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

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Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. How do you engender loyalty with these customers?” Targeted marketing. Targeted email.

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How to Build a Better Retail Assortment Strategy

Wiser

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?