Inside Retail

APRIL 8, 2024

At the time, Jan Logan, the founder of the eponymous jewellery brand, was in her 50s and had already lived a full life in rural NSW with her husband and three sons. My first exhibition was at the Moree Women’s Club which was very successful. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Planning Marketing 130

Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Wiser

AUGUST 31, 2017

BOGO sales are an attractive discount, as they appeal to consumers and improve retail sales. Consumers perceive a better deal when retailers offer “buy one, get one free,” than “50 percent off,” because shoppers want free , not cheap. percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6

Promotions 149

Promotions Advertising Target Market Consumer 149

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 252

Customer Experience Target Market Marketing Management 252

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Inventory Management 146

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 263

Sporting Goods Accounting Promotions Consumer 263

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. For example, Amazon and eBay.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

Marketing 130

Marketing Target Market Wholesale Beauty and Health 130

Wiser

FEBRUARY 21, 2024

Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

Inventory Management 78

Inventory Management Retail Trends Consumer Promotions 78

Retail TouchPoints

OCTOBER 13, 2020

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Whether they’re buying in-store or through an ecommerce platform, consumers will take the time to find brands that align with their personal values.

Beauty and Health 279

Beauty and Health Shipping Target Market Consumer 279

Retail Bound

FEBRUARY 20, 2024

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Understand Your Target Market Knowing your target market is essential in pricing your product successfully. Happy selling!

Target Market 52

Target Market Accounting Wholesale Marketing 52

Wiser

MARCH 7, 2024

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. The challenge of ensuring in-store and online price consistency is viewed as an opportunity to boost sales revenue and margins through better-targeted marketing.

Customer Experience 78

Customer Experience Inventory Management Promotions Management 78

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Retail Bound

FEBRUARY 21, 2023

A frequent question we hear from consumer product startups, is “Is my product right for retail?” First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours?

Target Market 52

Target Market Promotions Shipping Marketing 52

Retail Bound

JUNE 27, 2023

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Step 4: Pricing & Promotion Strategy The fourth strategy is honing your pricing and promotion strategies.

Fulfillment 52

Fulfillment Target Market Payment Services Promotions 52

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Wiser

JULY 11, 2022

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. 1: Identify Your Target Market. Are you marketing to them all?

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Wiser

JULY 20, 2021

Related: 8 Simple Tactics to Increase Market Basket Size. How Consumers Compare Prices to Make Purchase Decisions. What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. Can be more cost-effective at scale. ” Was he right?

Consumer 148

Consumer Target Market Marketing Shopping 148

Rain Pros

APRIL 3, 2024

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. The primary cause of seasonal sales cycles for retail companies is inconsistent demand for goods and services at different times of the year. These moments are cyclical and usually run throughout the year.

Planning 52

Planning Promotions Management Marketing 52

Wiser

AUGUST 17, 2018

According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. BOGO is a great discount technique to use to appeal to consumers. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Retail Minded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

Advertising 119

Advertising Target Market Wholesale Consumer 119

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

V Count

FEBRUARY 9, 2024

The best way to understand consumers is through people counting solutions. Millennials lead in car sales, purchasing more new cars than any other age group, and they also rank close to the top in automobile sales when it comes to buying used vehicles worldwide, according to Deloitte’s 2023 Global Automotive Consumer Study.

Target Market 52

Target Market Store Layout Consumer Marketing 52

Small Biz Trends

JUNE 7, 2022

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. Vegan Ice Cream Vendor. Vegan Food Caterer. Vegan Beauty Products Business.

Beauty and Health 111

Beauty and Health Boutique Promotions Wholesale 111

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. How Does Influencer Marketing Work on TikTok? billion in 2022 up from $ 13.8

Marketing 141

Marketing Payment Services Promotions Advertising 141

Wiser

DECEMBER 5, 2023

It requires a thorough analysis of your target market, competition, and overall business goals. Understanding Loss Leader Pricing Loss leader pricing is a strategy where products are priced below market cost to stimulate other, more profitable sales. A few good examples are electric toothbrushes and manual razors.

Store Layout 78

Store Layout Customer Retention Consumer Marketing 78

V Count

JANUARY 24, 2024

The pandemic altered consumer behavior worldwide, and retailers suffered significant losses during this time. Accurate visitor counting allows you to track visitor movements, products they look at, and how long they spend in certain areas, even providing insights into their demographics.

Management 59

Management Store Layout Inventory Management Target Market 59

V Count

FEBRUARY 26, 2024

At the core of maximizing your sales and improving your store’s conversion rate lies continuous monitoring and analysis of your retail performance metrics. Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

At the core of maximizing your sales and improving your store’s conversion rate lies continuous monitoring and analysis of your retail performance metrics. Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

Indigo 9 Digital

MARCH 8, 2023

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. is speed,” said Oliver Chen, managing director at Cowen. Value for money.

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98

Rangeme

AUGUST 28, 2023

It’s what makes your packaging stand out on the shelves and in the hearts of consumers. Connect with your target market on a personal level and build a loyal following to gain those repeat purchasers. Define your brand’s personality, values, and mission. What message do you want to convey to your audience?

Accounting 52

Accounting Wholesale Target Market Consumer 52

Wiser

NOVEMBER 14, 2017

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. A recent study of 3,000 US consumers by Kibo set out to learn what shoppers are planning this holiday season and how retailers can align their strategy to match up perfectly.

Shipping 83

Shipping Promotions Consumer Target Market 83