As Millennials grow up, their toddlers and tweens present a new target market
Inside Retail
FEBRUARY 20, 2024
In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. Here’s a closer look at how Teddy and Sheet Society are tapping into the growing demographic of Millennial parents. And with Millennials’ spending power estimated to be US$2.5
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