Retail TouchPoints

AUGUST 3, 2022

Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs to increase even further over the next six months, according to data from Ernst & Young’s (EY) Future Consumer Index. Targeted marketing.

Target Market 295

Target Market Marketing Fashion Customer Experience 295

Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

Customer Experience 130

Customer Experience Target Market Advertising Consumer 130

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Marketing 275

Marketing Consumer Shopping Customer Experience 275

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. First, (after reading up on what D2C means in retail ) brands must start by acknowledging that there are at least two different paths to take.

Consumer 122

Consumer Shipping Fulfillment Advertising 122

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Wiser

AUGUST 14, 2023

Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price. It’s about strategically selecting a price point that communicates a certain value to consumers, thereby influencing their perception of the product or service.

Target Market 148

Target Market Consumer Marketing Accounting 148

Retail TouchPoints

NOVEMBER 28, 2022

. “ What makes this index different is that it is a national barometer of customer-perceived retail innovation and social innovation ,” said Lerzan Askoy, Interim Dean and Professor of Marketing at Fordham University’s Gabelli School of Business in an interview with Retail TouchPoints. However, Apple’s Sii score of 68.9

Department Stores 289

Department Stores Target Market Checkout Consumer 289

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Inventory Management 146

Retail TouchPoints

AUGUST 24, 2022

For Melissa Gonzalez, Founder of The Lionesque Group and Partner at MG2 , retailtainment is “the Willy Wonka-fication of the retail experience. In fact, many want to experience the world digitally in a physical and social environment, leading to new convergent concepts that aim to stimulate the senses. “But

Customer Experience 291

Customer Experience Target Market Consumer Marketing 291

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Instead, people desired meaningful experiences to create lasting memories.

Consumer 294

Consumer Target Market Marketing Management 294

Inside Retail

MAY 1, 2023

Major retailers such as Amazon and Walmart have been leveraging data for some time to enhance their customer experiences. A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers. A brand name alone won’t be enough.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Inside Retail

JUNE 21, 2022

From cutting edge technology in the supply chain to groundbreaking metaverse initiatives and non-fungible tokens in customer experience, it certainly is an interesting time in the retail sector. There will be at least 31 billion IoT devices globally by 2024, according to estimates, and this is simply staggering.

Target Market 130

Target Market Payment Services Consumer Marketing 130

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

JULY 1, 2020

Consumers who used to frequent the gym migrated in droves to solutions like Peloton and MIRROR, and lululemon was wise to make a quick entry into this new world. Those arrived at a similar price point years ago and essentially became extra spots to hang clothes instead of pumping iron. Following are excerpts from the discussion.

Target Market 265

Target Market Apparel Marketing Consumer 265

Wiser

MARCH 7, 2024

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. The goal is to leverage technologies that not only streamline operations but also significantly improve the customer experience.

Customer Experience 78

Customer Experience Inventory Management Promotions Management 78

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031.

Fashion 130

Fashion Target Market Marketing Consumer 130

Retail TouchPoints

APRIL 15, 2021

A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. Value-based consumption and the need to make meaning for both consumers and employees is deeply rooted into local cultures.”

Marketing 181

Marketing Consumer Customer Experience Fashion 181

Clover - Retail

MAY 2, 2024

While luxury is often associated with concierge services, all they really mean is a personalized customer experience. That kind of experience can be offered by all types of small businesses–from restaurants to retail shops to service businesses. The pandemic was largely responsible for this shift.

Merchant Services 52

Merchant Services Customer Experience Boutique Target Market 52

Wiser

FEBRUARY 21, 2024

Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

Inventory Management 78

Inventory Management Retail Trends Consumer Promotions 78

Inside Retail

APRIL 18, 2021

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. For example, with a narrower product range operators can devote time to delivering a quality customer experience that speaks directly to their consumer.

Target Market 130

Target Market Customer Experience Marketing Consumer 130

DMS Retail

JANUARY 19, 2024

Retailers, from small boutiques to large chains, are leveraging these technologies to enhance customer experience and streamline operations. AI is at the forefront of this evolution, particularly in marketing. Such a tailored approach not only increases customer engagement but also boosts sales and revenue.

Boutique 40

Boutique Target Market Advertising Consumer 40

V Count

FEBRUARY 9, 2024

The best way to understand consumers is through people counting solutions. So, is your dealership ready to meet the changing customer demand? Consumer trends were never set-in-stone, but in the post-pandemic era, they are evolving more rapidly than ever before, even for older adults. One such technology is visitor analytics.

Target Market 52

Target Market Store Layout Consumer Marketing 52

Retail TouchPoints

NOVEMBER 2, 2020

However, 2020 has caused all kinds of havoc in almost every area of life, and in-person student attendance at colleges is just another example. Decremental demand: Factoring in the students who will not be returning to college, so you can know how much to reduce staff and stock at businesses that rely on business from students.

Planning 279

Planning Target Market Returns Customer Experience 279

Wiser

AUGUST 21, 2023

Remember, a well-executed social media campaign can significantly amplify your marketing efforts, driving brand awareness and consumer engagement. 2: Email Marketing Email marketing is a cost-effective and highly targeted way to promote your new product or service.

Promotions 146

Promotions Advertising Consumer Marketing 146

Wiser

JULY 11, 2022

Constantly Changing Customer Expectations. Customer preferences rarely stay static for long and ensuring that you are up-to-date with trends and consumer demand can be essential to success. This can eventually lead to negative employee-customer experiences—hurting your brand image. 1: Identify Your Target Market.

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Inside Retail

JUNE 20, 2022

“Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta.

Target Market 130

Target Market Marketing Advertising Shopping 130

Retail Gazette

FEBRUARY 28, 2024

The Cotswold Company boss Ralph Tucker is banking on the trend of consumers moving away from “throwaway” furniture as he unveils his expansion plans for business in the year ahead. “There’s a real passion for making sure we do right by the customer because we are a small company, that’s where repeat orders come.”

Planning 67

Planning Target Market Accessories Marketing 67

V Count

MAY 21, 2024

Enhanced Decision-Making: Operational Efficiency: Improved Customer Experience: Increased Sales and Revenue: Competitive Advantage: Cost Savings: Enhanced Marketing Effectiveness: Future Projections and Trend Analysis: What Other Advantages Does BoostBI Have Besides Sales Coach? What is BoostBI?

Marketing 52

Marketing Customer Experience Target Market Management 52

Hyken

NOVEMBER 25, 2022

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. She discusses the difference between transactional and relational customer service.

Customer Experience 65

Customer Experience Clienteling Target Market Fulfillment 65

Independent Retailer

NOVEMBER 3, 2022

In an ecommerce-focused world where retailers are constantly coming up with creative ways to bring consumers in the store, long checkout lines during the holidays can be a huge deterrent. Targeted Marketing. Once consumers start to realize just how well you know them, it will encourage them to become loyal customers.

Checkout 70

Checkout Merchant Services Payment Services Target Market 70

Shopper Motion

DECEMBER 20, 2022

With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. However, traditional brick-and-mortar stores remain a very important part of the shopping experience for most consumers. Improve Customer Experience. . .

Shopping 52

Shopping Inventory Management Advertising Store Layout 52

Independent Retailer

NOVEMBER 21, 2022

Research Your Market. According to Stacy Elmore at The Luxury Pergola , the first step entrepreneurs should take when building a business plan is to research the total market size for your product or service. This will give you a sense of the potential customer base and how much competition you may face. back to top.

Planning 85

Planning Target Market Finance Wholesale 85

Cisco Retail

NOVEMBER 23, 2021

You’ve likely heard about Black Friday and Cyber Monday, but there’s a spending holiday that we at Cisco are just as fond of – #SmallBusinessSaturday. In the past 11 years, consumers have reported spending nearly $140 billion in support of local businesses on Small Business Saturday. First, identify what solutions you need to secure.

Payment Services 86

Payment Services Target Market Point of Sale Customer Experience 86

Inside Retail

APRIL 5, 2022

It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. What kind of customer experience do you aim to provide? SK: We’re all about style.

Marketing 130

Marketing Planning Customer Experience Target Market 130

Rain Pros

APRIL 3, 2024

Whether you operate in an explicitly seasonal industry or not, your business may experience seasonal revenue fluctuation for many reasons. Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. These are the periods when some customers hunt for deals.

Planning 52

Planning Promotions Management Marketing 52