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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail TouchPoints

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

Marketing 314
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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI, PhD. Acknowledging the power of technology .

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New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

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Forever 21 Finds New Home at JCPenney

Retail TouchPoints

A new range of Forever 21 fashions has debuted at 100 JCPenney stores across the U.S. Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, EVP and Chief Merchandising Officer at JCPenney in a statement. The brands also share owners.

ATS 293