Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Retail Times

APRIL 17, 2023

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

Brand Management 40

Brand Management Management ATS Planning 40

Wiser

JUNE 5, 2023

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The tour also will feature a number of integrated co-marketing partnerships with brands.

Brand Management 257

Brand Management Management Fashion Marketing 257

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. There’s even a space if you need to feed your baby.”. By women, for women.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Retail TouchPoints

NOVEMBER 9, 2022

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

Brand Management 307

Brand Management Management Marketing Consumer 307

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130

Marketing Brand Management Management Shopping 130

Shopper Intelligence

JANUARY 14, 2021

What does that mean for category management and shopper insights? When we meet brand managers do we listen to what they are worried about? It’s not just the pandemic, it’s also the increasing reliance on electronic communication generally. Which (for me) lacks the free-flowing aspects of a good proper chat? If so, I apologize.

Brand Management 52

Brand Management Management Fashion Consumer 52

Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 206

Location Marketing Space Planning Store Layout 206

Retail TouchPoints

MAY 12, 2023

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 313

Wholesale Accessories Apparel Brand Management 313

Tokinomo

SEPTEMBER 8, 2022

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brands manage to remain the first choice of thousands of people.

Brand Management 191

Brand Management Marketing Management Retail Marketing 191

Retail TouchPoints

JULY 8, 2021

Through its SPARC Group joint venture with mall owner Simon Property Group , ABG has acquired companies including Lucky Brand , Nautica , Brooks Brothers , Forever 21 and most recently Eddie Bauer. In June 2020, ABG also bought fellow brand management company PVH Corp. ’s We are brand owners, curators and guardians.

Brand Management 312

Brand Management Management Planning Marketing 312

Retail TouchPoints

NOVEMBER 7, 2023

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.

Accessories 252

Accessories Apparel Brand Management Planning 252

Retail TouchPoints

MAY 13, 2022

Vadim Rogovskiy, Co-Founder and CEO, 3DLOOK Christine Cui, VP of Brand Management, Acquco Taryn Racin, Manager, Store Communications, American Eagle Outfitters Julia Calabrese, Global Design Manager, Workplace and Retail, Ford Motor Co.

Management 290

Management Brand Management Marketing Customer Experience 290

Inside Retail

MAY 23, 2023

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution. The brand’s revenue increased 65.4

Wholesale 275

Wholesale Brand Management Management Consumer 275

365 Retail

NOVEMBER 28, 2022

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98

Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We saw a change in our customer and how she interacted with the brand.

Marketing 130

Marketing Planning Customer Experience Target Market 130

Retail TouchPoints

DECEMBER 13, 2021

The brands also share owners. Simon Property Group bought Forever 21 out of bankruptcy in partnership with fellow mall operator Brookfield Asset Management and brand management firm Authentic Brands Group in February 2020. JCPenney isn’t Forever 21’s first foray into department stores.

ATS 293

ATS Department Stores Fashion Brand Management 293

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. and managed by the U.S. in November 2022.

Merchant Services 260

Merchant Services Payment Services Shopping Checkout 260

Inside Retail

JULY 27, 2023

At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse. He believes that Milkrun has better brand recognition compared to Metro60, and has more potential as a front-end facing brand.

Supermarket 243

Supermarket Marketing Fulfillment Management 243

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 150

Brand Management Fashion Accessories Management 150

Wiser

MARCH 4, 2024

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

Management 78

Management Brand Management Inventory Management Marketing 78

Inside Retail

JULY 11, 2022

Brown has been a brand manager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.

Wholesale 130

Wholesale Brand Management Fashion Management 130

Retail TouchPoints

FEBRUARY 14, 2024

The company had hoped that its partnership with brand management firm WHP Global would help in this regard. The company’s total debt at the end of the third quarter was $274.7

Apparel 257

Apparel Shipping Brand Management Fashion 257

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

Kiosk 310

Kiosk Marketing Grocer Consumer 310

Mass Relators

JANUARY 24, 2022

These moves fit squarely within MPG’s strategy of growing both organically and through acquisition,” noted MPG Managing Partner George Cleary. “We From their inception in 2020, 28 th Labs was a strategic partner for MPG, providing Amazon brand management services for some MPG clients. PRINCETON, N.J.

Marketing 52

Marketing Management Accounting Brand Management 52

Mass Relators

DECEMBER 20, 2021

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Buyer vs National Account Manager.

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

AUGUST 16, 2022

Brand management firm Authentic Brands Group (ABG) has added another major retailer to its portfolio with the acquisition of beleaguered British fashion chain Ted Baker. The first, an IP holding company, will remain in ABG’s control.

Wholesale 254

Wholesale Brand Management Management Fashion 254

Retail TouchPoints

APRIL 22, 2024

into a multi-brand fashion retailer by bringing together the Express, Bonobos and UpWest brands , and included plans to expand the monetization of the Express brand through global licensing partnerships. The partnership transformed Express, Inc. to buy Rag & Bone.

Wholesale 147

Wholesale Finance Fashion Brand Management 147

Retail TouchPoints

JUNE 23, 2022

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. Brands need to look at us more as small businesses.

Marketing 271

Marketing Brand Management Management Social Commerce 271

Inside Retail

MARCH 28, 2023

Scotch & Soda has been acquired by New York-based brand management firm Bluestar Alliance after filing for bankruptcy for its Dutch operations last week. Bluestar Alliance said the acquisition will allow Scotch & Soda to continue its operations and products across key markets, including the Netherlands. million (US$369.42

Fashion 130

Fashion Brand Management Management Marketing 130

Shopperations

FEBRUARY 8, 2024

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.

Brand Management 52

Brand Management Marketing Management 52

Retail TouchPoints

SEPTEMBER 13, 2021

“Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 249

Brand Management Customer Experience Management Retail Marketing 249

Retail TouchPoints

OCTOBER 3, 2023

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies.

Brand Management 147

Brand Management Marketing Management Consumer 147

Inside Retail

APRIL 8, 2021

Curious about how the world’s most inclusive fashion brand manages inventory for all shapes and sizes? Ever wondered how Ikea manages to roll out innovative campaigns globally in record time? If you missed Inside Retail’s virtual masterclasses in March, now is your chance to catch up on the valuable insights shared.

Brand Management 130

Brand Management Management Fashion Marketing 130

Inside Retail

AUGUST 5, 2021

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M.

Telecommunications 130

Telecommunications Management Brand Management Accounting 130