Remove Brand Management Remove Management Remove Marketing Remove Planning
article thumbnail

Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail TouchPoints

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

Marketing 299
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

article thumbnail

Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

article thumbnail

5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

article thumbnail

New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

article thumbnail

Simon Sells Off Authentic Brands Group Stake, Will Put up No Capital for Express

Retail TouchPoints

Simon Property Group , is making some shifts in its “side hustle” as a brand owner. On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 The biggest mall owner in the U.S.,