Inside Retail

AUGUST 22, 2024

People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. A successful example of this approach is Ralph Lauren’s limited-edition Olympic-themed apparel.

Apparel 260

Apparel Consumer Promotions Marketing 260

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Target Market Marketing Consumer Apparel 52

Inside Retail

APRIL 25, 2021

The teen apparel retailer announced that it will be closing its flagship store in May – the brand’s only store in the country. Those who came across last week’s news of Abercrombie & Fitch’s forthcoming exit from Singapore might be forgiven for thinking it was the latest sign of the controversial brand’s long-term decline.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Retail TouchPoints

MARCH 24, 2021

Closely assess your business and product portfolio’s needs according to the wishes and demands of your target market, then de-complicate your portfolio accordingly. It could add products of different or higher quality materials to their store, or perhaps even introduce a collection of high-end wedding apparel.

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Target Market Operating Expenses Accounting Finance 200

Inside Retail

OCTOBER 1, 2024

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. “The Passing fad or long-term trend?

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Apparel Fashion Consumer Marketing 130

Small Biz Trends

OCTOBER 21, 2021

Unless you offer premium prices for your products and services serving a smaller target market, it can sometimes make it harder to earn good profits. Potential for competition to crop up: Business e ntry requirements in a niche market are often relatively low and do not rely on significant investments. Freelance work.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry.

Marketing 130

Marketing Fashion Apparel Planning 130

Inside Retail

NOVEMBER 8, 2023

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.

Home Furnishings 130

Home Furnishings Visual Merchandising Net Profit Target Market 130

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. American outdoor apparel retailer Patagonia appeals to the drive to learn by educating consumers about environmental issues and sustainable practices.

Shopping 130

Shopping Outdoor Target Market Consumer 130

Independent Retailer

JUNE 24, 2021

Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands. With a fully revised show floor layout, apparel will be merchandised alongside footwear and accessories.

Apparel 52

Apparel Accessories Target Market Fashion 52

Retail Bound

JUNE 21, 2024

Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market. Who is your target market? 4 Basic Steps in Taking Your Clothing Brand in Retail Stores 1.

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Payment Services Target Market Wholesale Accessories 98

Inside Retail

OCTOBER 17, 2022

As cliche as it sounds, Yusof observes that this target market responds positively to brands that are championing female empowerment, charity campaigns and body positivity initiatives. So, brands have to care about the Gen Z and Millennials, because they are different and love purpose driven brands,” she added.

Fashion 130

Fashion Promotions Target Market Shopping 130

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

While some sectors, notably the apparel industry, stand to benefit from these trends, other segments, such as consumer electronics, might encounter fluctuations in sales. Segment your audience based on their preferences, buying history, and demographics, and craft targeted marketing campaigns that resonate with each group.

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Inventory Management Promotions Payment Services Returns 94

Wiser

APRIL 23, 2020

Let’s look at a few retail verticals where field marketing can drive sales and greater consumer insights: Food and beverage. Apparel, footwear, and accessories. When you launch a new product, you don’t have the benefit of real-life testing in your target markets. Home goods. Electronics and appliances. Beauty products.

Marketing 114

Marketing Advertising Consumer Target Market 114

Retail Times

APRIL 6, 2021

An excellent example of social shopping in action comes from the apparel store Bergstrom Originals, which regularly includes product tags in its Instagram posts so shoppers can purchase products directly on the platform. The average person spends more than 6.5 hours online daily. Data protection and fraud prevention.

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Consumer Shopping Customer Experience Payment Services 104

Retail Gazette

DECEMBER 27, 2024

GlobalData head of apparel research and analysis Chloe Collins explains that it’s about having “the right blend” of both DTC and wholesale. Harewood adds that Nike should be broadening its target market beyond just youth and have a stronger focus on women’s products, to capture both these important targets.

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Wholesale Consumer Fashion Marketing 59

365 Retail

SEPTEMBER 1, 2024

Retailers can better divide their clientele and precisely target marketing initiatives. Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. For a new line of sports apparel, a shop might target a group of consumers who often buy athletic wear by means of advertising.

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Target Market Consumer Advertising Returns 52

Indigo 9 Digital

JANUARY 17, 2023

Commenting on the growth of Shein, TechCrunch wrote : “[Shein] manufactures in China as many apparel retailers do. While Shein is based in China its target market is international. Shein is vertically integrated allowing it to go from design to shipping in as little as three days.

Fast Fashion 52

Fast Fashion Fashion Shipping Target Market 52

V Count

OCTOBER 28, 2022

You are unlikely to target older generations if you are selling a high-tech product. Per Statista’s numbers, females who’re 18 years or older purchase sports equipment and gear more often; in fact, the athletic apparel market is roughly 60% women and 40% men. You want to attract all groups of people.

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Target Market Store Layout Advertising Shopping 52

365 Retail

OCTOBER 12, 2023

Shein is famed for often unbelievably inexpensive apparel and a growing popularity among Generation Z consumers. Clearly, prices and targeted marketing helps to drive a high proportion of the online retailer’s traffic. In fact, most high street value retailers have been struggling to keep up for a while now.

Fast Fashion 52

Fast Fashion Fashion Consumer Advertising 52

Retail Gazette

DECEMBER 20, 2023

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. But it’s managed to overcome this hurdle.

Fashion 75

Fashion Visual Merchandising Promotions Shopping 75

CJ Retail Solutions

AUGUST 14, 2024

On the other hand, demand for cozy apparel, seasonal presents, & home entertainment items increases during the winter. Retailers can customize their marketing to match the unique requirements and preferences of their target audience by identifying these seasonal shifts in consumer preferences.

Marketing 52

Marketing Promotions Outdoor Consumer 52

Retail Geek

APRIL 7, 2023

43:17] You know imagine you’re you have a catalog of 100 million a pair of pieces of apparel and maybe your Marketplace so all that content was developed by different people and you want to show all of the dresses, on a mannequin instead of a live model and you don’t know if you have the talent rights to the live models.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Store Growers

APRIL 2, 2023

Age group] is usually important for items in the apparel product category. Take the time to investigate the rules of your target market well – this may affect you even if you sell products like kits containing equipment for home brewing of alcohol. This is most relevant for adult stores, but applies to others as well.

Merchant Services 36

Merchant Services Accounting Target Market Apparel 36