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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. We both understood the mission of the brand, the mission of the store and the design and aesthetic of it.

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.

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Levi’s Boosts Awareness in a Big Way with Giant-Sized 501 Jeans

Retail TouchPoints

They were created in Levi’s Eureka Innovation Lab by a team led by Carmen Deng, a veteran apparel technician who has been with the company for nearly 11 years. While an average pair of 501’s uses approximately 1.5 yards of denim and weighs about two pounds, these Paul Bunyan-esque pants use 15 yards of denim and weigh nearly 20 pounds.

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Express to Expand Retail Presence in Indonesia, Paraguay and Central America

Retail TouchPoints

WHP’s global strategy for Express includes a full omnichannel launch beginning in 2024, with the opening of flagship stores and ecommerce channels featuring men’s and women’s apparel plus categories including footwear, intimates and accessories. The company also plans for shop-in-shop experiences in Mexico and Indonesia.

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How True Classic is Bringing its Digital Strengths into the Physical World

Retail TouchPoints

Matt Kawadler: I’ve been involved in building DTC brands for about 10 years, and what they’re missing is that whole channel of offline revenue, which ends up being 35% of apparel purchases. We’re also expanding into women’s apparel [after adding activewear and men’s bottoms in 2022], so we’re thinking about that for growth.

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Exclusive Q&A: At J.Jill, #Customerobsessed is Much More Than a Hashtag

Retail TouchPoints

The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years. J.Jill has achieved levels of customer loyalty that other retailers can only aspire to.

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