article thumbnail

How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

article thumbnail

The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

The digital mannequin is setting out to achieve the same for apparel retail in the coming years.” The digital mannequin acts as a flexible solution to support different areas of a store, from the store entrance to specific merchandising areas, freestanding displays and even interactive kiosks.

article thumbnail

2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The post 2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation) appeared first on Visual Merchandising and Store Design. The store also features a concierge service and café.). Dynamic environmental graphics engage shoppers and complement the local neighborhood,” says Novak. Photography: Steve Wrubel, Dallas.

Apparel 52
article thumbnail

Levi’s Boosts Awareness in a Big Way with Giant-Sized 501 Jeans

Retail TouchPoints

They were created in Levi’s Eureka Innovation Lab by a team led by Carmen Deng, a veteran apparel technician who has been with the company for nearly 11 years. While an average pair of 501’s uses approximately 1.5 yards of denim and weighs about two pounds, these Paul Bunyan-esque pants use 15 yards of denim and weigh nearly 20 pounds.

Apparel 248
article thumbnail

Retail’s Future is Phygital

Retail TouchPoints

Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences. Customers can try on and test apparel under these simulated conditions (no sales inventory is available on-site), and then purchases are shipped directly to their homes.