Levi’s Boosts Awareness in a Big Way with Giant-Sized 501 Jeans
Retail TouchPoints
APRIL 23, 2024
We wanted to create a symbol that would increase consideration for Levi’s stores,” said Danny Rosenberg, Director of U.S. Retail Marketing at Levi’s in a statement. “So They were created in Levi’s Eureka Innovation Lab by a team led by Carmen Deng, a veteran apparel technician who has been with the company for nearly 11 years.
187 
Let's personalize your content