Levi’s Boosts Awareness in a Big Way with Giant-Sized 501 Jeans
Retail TouchPoints
APRIL 23, 2024
We wanted to create a symbol that would increase consideration for Levi’s stores,” said Danny Rosenberg, Director of U.S. Retail Marketing at Levi’s in a statement. “So So we set out to make the largest pair of our iconic 501 jeans, and I’m proud to say mission accomplished.
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