Retail TouchPoints

MAY 9, 2022

But as retailers continued to employ digital tools and platforms to support their remote workforce, they also saw new benefits that had a tangible impact on business results, including faster time to market and improved cross-functional alignment. From Manual Spreadsheets to Visual, Collaborative Tech.

Visual Merchandising 253

Visual Merchandising Store Layout Boutique Apparel 253

Retail TouchPoints

JULY 17, 2023

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. Across those stores, we have a lot of hyperlocal intelligence that gives us a good sense for shoppers’ behavior.

Location 183

Location Visual Merchandising Store Operations Wholesale 183

Retail TouchPoints

AUGUST 23, 2023

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.

Drop-Shipping 199

Drop-Shipping Visual Merchandising Consumer Apparel 199

Retail TouchPoints

APRIL 23, 2024

We wanted to create a symbol that would increase consideration for Levi’s stores,” said Danny Rosenberg, Director of U.S. Retail Marketing at Levi’s in a statement. “So They were created in Levi’s Eureka Innovation Lab by a team led by Carmen Deng, a veteran apparel technician who has been with the company for nearly 11 years.

Apparel 187

Apparel Retail Marketing Consumer Visual Merchandising 187

Retail TouchPoints

NOVEMBER 7, 2023

WHP’s global strategy for Express includes a full omnichannel launch beginning in 2024, with the opening of flagship stores and ecommerce channels featuring men’s and women’s apparel plus categories including footwear, intimates and accessories. The company also plans for shop-in-shop experiences in Mexico and Indonesia.

Accessories 241

Accessories Apparel Brand Management Planning 241

Retail TouchPoints

NOVEMBER 20, 2023

But rather than going solo right away, True Classic partnered with retail services company Leap to operate five stores in Los Angeles, Chicago, Washington, D.C. We’re also expanding into women’s apparel [after adding activewear and men’s bottoms in 2022], so we’re thinking about that for growth. What are market rates for rents?

Apparel 189

Apparel Marketing Returns Advertising 189

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. When Macy’s launched its small-format store, Market by Macy’s, NELSON helped the brand take a similar approach.

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Consumer ATS Location Apparel 252