Apparel Customer Experience Store Operations Visual Merchandising 
Retail TouchPoints
AUGUST 23, 2023
Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.
Retail TouchPoints
JULY 17, 2023
The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. We both understood the mission of the brand, the mission of the store and the design and aesthetic of it.
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Retail TouchPoints
APRIL 23, 2024
They were created in Levi’s Eureka Innovation Lab by a team led by Carmen Deng, a veteran apparel technician who has been with the company for nearly 11 years. While an average pair of 501’s uses approximately 1.5 yards of denim and weighs about two pounds, these Paul Bunyan-esque pants use 15 yards of denim and weigh nearly 20 pounds.
Retail TouchPoints
OCTOBER 4, 2023
In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. The Market by Macy’s location in South Lake, Texas, a community outside of Dallas, deliberately shies away from a big-brand store model.
Retail TouchPoints
NOVEMBER 20, 2023
Matt Kawadler: I’ve been involved in building DTC brands for about 10 years, and what they’re missing is that whole channel of offline revenue, which ends up being 35% of apparel purchases. We need to service those customers where they are, so moving into brick-and-mortar makes a lot of sense.
Retail TouchPoints
FEBRUARY 16, 2024
J.Jill has achieved levels of customer loyalty that other retailers can only aspire to. The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years.
Retail TouchPoints
FEBRUARY 7, 2024
Sourcing Solutions International is a one-of-a-kind supplier that manufactures both hangers and packaging for the apparel/retail industry. He began his career in the industry right after receiving his business degree from Seton Hall University in 2014.
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