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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Retail’s Future is Phygital

Retail TouchPoints

Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences. Customers can try on and test apparel under these simulated conditions (no sales inventory is available on-site), and then purchases are shipped directly to their homes.

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Duer Opens Experiential Flagship in Vancouver

VMS

The 2100-square-foot space features a sensory customer experience that includes the brand’s Performance Playground and 3-D installations made from eucalyptus, recycled plastic bottles and wood chips. The post Duer Opens Experiential Flagship in Vancouver appeared first on Visual Merchandising and Store Design.

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Levi’s Boosts Awareness in a Big Way with Giant-Sized 501 Jeans

Retail TouchPoints

They were created in Levi’s Eureka Innovation Lab by a team led by Carmen Deng, a veteran apparel technician who has been with the company for nearly 11 years. While an average pair of 501’s uses approximately 1.5 yards of denim and weighs about two pounds, these Paul Bunyan-esque pants use 15 yards of denim and weigh nearly 20 pounds.

Apparel 177
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‘London Calling’: Gibson Garage Opens Second Location in the UK

Retail TouchPoints

The store will highlight Gibson’s 130-year history and distinct influence on music culture by including a combination of branded apparel, accessories, gifts, lifestyle items and accessories. The UK store will have 4,500 square feet of retail space and be designed with local flourishes and “uniquely British cultural discoveries.”

Location 245
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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. We were running full speed pretty quickly with their design team and their visual merchandising team.”

Location 171