Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

Social Commerce 147

Social Commerce Merchant Services Shopping Fashion 147

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Retail TouchPoints

DECEMBER 14, 2021

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency. The in-house streaming studio will feature live podcasts, e-sports gameplay and more.

Jewelry 312

Jewelry Social Commerce Apparel Advertising 312

Retail TouchPoints

NOVEMBER 23, 2021

Twitter is a bit late to the live shopping party — TikTok , Facebook , Instagram , Pinterest and YouTube all have rolled out a range of video commerce capabilities — but they are certainly starting with a bang, and with a social commerce veteran at that. Starting at 7 p.m. in a blog post announcing the Twitter livestream.

Social Commerce 261

Social Commerce Shopping Apparel Planning 261

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. With borders shut daigous and P2P accounts on Taobao have anchored into selling us everything from apparel to infant milk formula. Second-life commerce. For luxury travel retail brands, this is an opportunity boon.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Inside Retail

DECEMBER 3, 2024

French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.

Outdoor 264

Outdoor Apparel Wholesale Consumer 264

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

FEBRUARY 9, 2024

is an important market for Shein, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience,” said Andy Huang, Head of U.S. and Whitestown, Ind. None of that is stopping Shein though, which in late 2023 confidentially filed to go public.

Fulfillment 264

Fulfillment Social Commerce Apparel Customer Experience 264

Retail TouchPoints

OCTOBER 6, 2023

The adaptive clothing market is growing, with Market Reports World forecasting a compound annual growth rate (CAGR) of 5.74% through 2030. Pants include seated designs that include a wheelchair fit, and all the apparel is available in an inclusive size range from XXS to 3X. 6, 2023 at 1 p.m.

Fashion 279

Fashion Apparel Accessories Marketing 279

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 179

Marketing Payment Services Apparel Fashion 179

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 298

Social Commerce Consumer Marketing Shopping 298

Retail TouchPoints

JULY 30, 2020

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

AUGUST 13, 2024

Early use cases for AI in retail include inventory management, dynamic pricing, customer service chatbots, loss prevention and personalized marketing. AI in Marketing: Creating Compelling, Engaging Content at Scale AI has revolutionized content marketing for retailers. That’s just the beginning, though.

Markdowns 311

Markdowns Loss Prevention Customer Experience Inventory Management 311

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Kohl’s and Nine West launched an adaptive apparel line, and QVC leveraged some star power by launching an accessible fashion line in partnership with Selma Blair and Isaac Mizrahi. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

NOVEMBER 23, 2021

People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shop With Us Live, which ran Nov. Coresight launched the 10.10

Social Commerce 305

Social Commerce Shopping Consumer Accessories 305

Retail TouchPoints

SEPTEMBER 20, 2022

TikTok — This first-to-market pilot will provide advertisers with the opportunity to serve in-feed ads on TikTok with Walmart Connect’s targeting and measurement. Choose Your Own Model AR try-on tool for apparel. Here’s how it will work: Example of a TikTok feed ad via Walmart Connect.

Advertising 287

Advertising Apparel Promotions Marketing 287

Retail TouchPoints

JULY 10, 2024

After hosting successful pop-up shops with apparel brands like Abercrombie and Anthropologie , Pinterest is digging into the culinary world by partnering with condiment and sauce brand Primal Kitchen. July 23: At Chicago’s Pioneer Court, attendees will get to enjoy custom-curated bites, trend-inspired activities and more.

Apparel 259

Apparel Consumer Location Marketing 259

Retail TouchPoints

JANUARY 4, 2024

. “Culture, communities and conversations live on TikTok and this offers brands an opportunity to deeply connect with their audiences,” said Sofia Hernandez, Global Head of Business Marketing at TikTok in a statement. “We collectively recognize the way people engage with fitness is constantly changing.

Shopping 295

Shopping Apparel Marketing Planning 295

Retail TouchPoints

FEBRUARY 19, 2021

Each of the winners received marketing and mentoring support along with a place in the retailer’s merchandise mix. Target’s Black History Month collection: In its sixth year, Target’s largest-ever exclusive collection of products from Black designers and businesses features apparel, accessories and more.

Apparel 289

Apparel Location Accessories Planning 289

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. billion in the U.S. Inclusion Definitions Expanding Beyond Sizing.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school. Deborah Kilpatrick is the Co-founder and VP of Marketing at SourceKnowledge , a mrge company.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

FEBRUARY 1, 2024

“As a brand that sits at the forefront of the wedding industry, we joined hands with Pinterest to execute a consumer-first activation that translates insights and trends in an illustrative manner, making once-in-a-lifetime decisions easier for every bride,” said Elizabeth Preis, Global Chief Marketing Officer at Anthropologie Group in a statement.

Apparel 264

Apparel Shopping Consumer Fashion 264

Retail TouchPoints

MAY 19, 2023

(Source: Pinterest) Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folsom Street in San Francisco, where creators Lauren Chan , Charlotte Bridgeman and Igee Okafor highlighted Banana Republic’s top picks for wedding guest apparel this season.

Accessories 275

Accessories Apparel Advertising Fashion 275

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis.

Advertising 278

Advertising Apparel Marketing Promotions 278

Retail TouchPoints

OCTOBER 6, 2022

Take note of category demands: While the Mastercard SpendingPulse revealed moderate growth across categories, electronics, apparel and luxury (excluding jewelry) are likely to have the most significant year-over-year gains. This will create a significant opportunity for specialty apparel retailers, which are predicted to see 4.6%

Merchant Services 287

Merchant Services Payment Services Promotions Location 287

Retail TouchPoints

MAY 9, 2023

This rapid product development cycle helps the brand monetize what’s trending — and in the always-on social media climate, there is always something new trending. Getting products to market faster also incentivizes shoppers to continuously visit the ecommerce site or mobile app, essentially gamifying product consumption.

Fulfillment 278

Fulfillment Fashion Apparel Fast Fashion 278

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. New extensions via licensing into categories such as footwear, medical scrubs, pet apparel and children’s fill out the expanded product offering customers can find online.

Wholesale 275

Wholesale Department Stores Social Commerce Fashion 275

Retail TouchPoints

JULY 20, 2022

The new DressX collection of 3D avatar apparel for Meta features a range of prints and styles available in sizes for various avatar body types, WWD reports. DressX creates virtual clothing, both of its own design and in collaboration with well-known brands and retailers that have included H&M and Jason Wu.

Fashion 260

Fashion Apparel Social Commerce Marketing 260

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

Social Commerce 130

Social Commerce Fashion Accessories Apparel 130

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). Discounts in other categories ranged from 18% off appliance prices to 24% off for computers.

Payment Services 264

Payment Services Apparel Consumer Shopping 264

Retail TouchPoints

MARCH 28, 2024

Users can also enhance their own in-experience look by customizing their avatars with signature Slick Rick elements, such as his crown and eye patch. To drive additional buzz for the activation, Pacsun and Slick Rick co-created a four-piece, limited-edition collection, giving shoppers access to “IRL” apparel inspired by the Roblox experience.

Fashion 277

Fashion Accessories Apparel Consumer 277

Retail TouchPoints

AUGUST 19, 2020

These companies are being asked to be not a furniture or apparel company, but to be a provider of 3D content ,” he noted. This lack of consistency puts these companies in the position of needing to either develop the skills needed to produce these images in-house, or to hire third parties to create them.

Apparel 345

Apparel Consumer Social Commerce Customer Experience 345

Retail TouchPoints

AUGUST 17, 2022

That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year. They want to always be in tune with what’s trending: Their parents may want to capitalize on timely deals and sales, but Gen Alpha wants what’s trending right now.

Consumer 279

Consumer Customer Experience Apparel Advertising 279

Retail TouchPoints

DECEMBER 15, 2023

market in late 2022. Amazon also recently dramatically reduced the seller fees for low-cost apparel sold on its site in a bid to remain competitive with the likes of Temu and Shein. District Court for the District of Columbia on Dec. Since that time, Temu has overtaken Shein as the top shopping app in the U.S.,

Apparel 261

Apparel Shopping Promotions Marketing 261

Retail TouchPoints

MAY 14, 2024

Image courtesy Super League) “From our footwear to our marketing efforts, Skechers always embraces the latest technology to excite our customers,” said Michael Greenberg, President of Skechers in a statement. million visits, 4 million virtual try-ons and generated nearly 45 million impressions.

Outdoor 262

Outdoor Accessories Apparel Consumer 262