This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For brands in sectors such as apparel, Footwear, Jewelry, Sporting Goods, Home Goods, and Department Stores, finding the right retail pricing strategies is crucial to survival and profitability. Dynamic pricing is especially effective for Apparel and Footwear retailers during sales seasons or product launches.
Retailers sit on massive troves of data and almost none of them use it ,” said Peter Curran, General Manager at cloud commerce app Lucidworks in an interview with Retail TouchPoints. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.
These results come from a client of mine that runs advertising campaigns on a lot of different platforms, including Search and Shopping campaigns on Google Ads. I’ve included this store to show the potential of well-managedShopping campaigns, especially compared to Search campaigns. They already advertised heavily on Google.
On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparisonshop not just against competitors, but even against a retailer’s other sales channels. Customers’ constantly-shifting color preferences will influence the demand for apparel.
Within the context of this “stagflation”, an amalgamation of stagnant economic growth and high inflation, consumers are likely to reassess their priorities, focusing more on essential needs and comparisonshopping and deferring larger discretionary purchases.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content