Retail TouchPoints

JUNE 28, 2022

Whether it’s apparel, or hard goods like paper goods and notebooks, or pens, pencils and backpacks, price increases on all those types of products have been put through. Consumers are going to have to make some choices, but at the same time retailers are going to be very concerned about selling through that product.

Consumer 271

Consumer Promotions Comparison Shopping Shopping 271

Retalon

SEPTEMBER 11, 2020

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. Customers’ constantly-shifting color preferences will influence the demand for apparel.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Store Growers

DECEMBER 16, 2018

But when they started running Shopping campaigns it allowed them to show prices next to product images. This allowed for comparison shopping which resulted in lower bounce rates, more time spent on the site, and better conversion rates. Source: Google Shopping Empire Covers case study (pdf).

Shopping 52

Shopping Advertising Returns Accessories 52