Retail TouchPoints

JUNE 28, 2022

Do consumers return the entire product or part of their purchases? Whether it’s apparel, or hard goods like paper goods and notebooks, or pens, pencils and backpacks, price increases on all those types of products have been put through. What features are guests engaging with on the products they see?

Consumer 281

Consumer Promotions Comparison Shopping Shopping 281

Retalon

SEPTEMBER 11, 2020

That’s why retail key performance indicators are dominated by inventory-based metrics like Gross Margin Return on Investment and In Stock Percentage. On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. But those factors are just the tip of the iceberg.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Store Growers

DECEMBER 16, 2018

Results : Customer acquisition cost (or CAC): 60% lower for Shopping vs Search campaigns. Return on Ad Spend (or ROAS): Shopping campaigns deliver 2x the revenue for the same advertising budget compared to Search campaigns. Conversion rate (or CR): Traffic from Shopping campaigns converts at 3 times the rate of Search campaigns.

Shopping 52

Shopping Advertising Returns Accessories 52