Retail TouchPoints
JUNE 28, 2022
Retailers sit on massive troves of data and almost none of them use it ,” said Peter Curran, General Manager at cloud commerce app Lucidworks in an interview with Retail TouchPoints. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.
Retalon
SEPTEMBER 11, 2020
On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. Customers’ constantly-shifting color preferences will influence the demand for apparel.
Store Growers
DECEMBER 16, 2018
These results come from a client of mine that runs advertising campaigns on a lot of different platforms, including Search and Shopping campaigns on Google Ads. I’ve included this store to show the potential of well-managed Shopping campaigns, especially compared to Search campaigns. They already advertised heavily on Google.
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