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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Enter: mobile marketing.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Intuit Discontinuing QuickBooks Desktop and Point of Sale

Rain Pros

As of June 1, 2023 QuickBooks Desktop will no longer be available for sale. And on October 4, 2023 QuickBooks Point of Sale will end operations. They also suggest that POS users, “…explore other point of sale solutions to determine what works best for your business.”

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Storytelling in retail: how to do it right at the point-of-sale

Tokinomo

Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. in November 2022. We’re nimble and super entrepreneurial.

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NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

Retail TouchPoints

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

These Retail Media Networks have largely focused on the web and apps, but we see an enormous opportunity to leverage the ‘Store as Media’ channel, driving advertising and precision marketing to keep shoppers engaged.” Digital advertising in retail has existed for about 30 years, but it’s all been analog,” said Hutton.