Remove Advertising Remove Point of Sale Remove Shipping Remove Shopping
article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Enter: mobile marketing. Always keep the experience in mind.

article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. in November 2022. We’re nimble and super entrepreneurial.

Shopping 194
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

When this person comes across an ad for a product that interests them — say, a backpack — getting that shopper through checkout as fast as possible is a top priority because as soon as they start moving, the sale is lost. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 235
article thumbnail

Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

article thumbnail

Why retailers are moving their ad spending into in-store digital assets

Inside Retail

When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week. On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey.

article thumbnail

How the POS Can Help Retailers Prepare for the Holidays

Star Miconics

Business owners want to know: will holiday shopping be different this year? How will holiday shopping be different this year? In the survey, 55 percent of US respondents say they are excited about holiday shopping, and most people have the savings to spend.” Where the Point-of-Sale Comes In.