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Despite Recent Bad Press, Self-Checkout is Here to Stay. Here’s Why.

Retail TouchPoints

This is the first part of our two-part series, “ From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In part one we go beyond the headlines to uncover the reality of the self-checkout situation. Plus, despite all the vocal naysayers, many consumers actually like the technology.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

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Retail media – the future of personalisation in a privacy-conscious world

Inside Retail

It’s privacy-first and gives both parties access to ready-to-buy audiences right at the point of sale, allowing for more precise targeting (right down to the SKU level). . You might have heard rumours that contextual advertising is the way forward in a post-cookie world. Collab is the brainchild of The Pistol.

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How technology enables retailers to navigate autonomous store experiences

Inside Retail

The pandemic has greatly shifted consumers’ preferences for shopping, whether this be physically or online. The increased prevalence of omnichannel solutions has forced businesses to rethink their approach to keeping consumers engaged when shopping in-store. An example of this is using a QR code system.

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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

TikTok also offers seamless shopping feature integrations on the platform, which allows users to buy products immediately through shoppable ads and in-app checkout. In his ecommerce career, Fedotoff has generated over $100 million in revenue, profitably using paid advertising and influencers.

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