Remove Advertising Remove Planning Remove Shipping
article thumbnail

3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

If your team hasn’t considered the following three challenges, though, now is the time – before they become profit pitfalls and everyone from FP&A (financial planning and analysis) to operations is caught flat-footed. Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

article thumbnail

eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2021, up 98.6%

article thumbnail

Amazon is set to take off in Australia this year, get ready

Inside Retail

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 In April 2024, it announced it planned to invest $490 million in opening two new fulfilment centres in Horsley Park, Western Sydney, with one to open later in 2025 and the other by 2026. Amazon announced it posted over $3.1

article thumbnail

Battle of the Retail Giants Comes Down to Amazon’s ‘Why’ vs. Walmart’s ‘And’

Retail TouchPoints

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? Prime Video ) Why cant I get my Prime shipping benefits on other websites as well as on Amazon.com? ( We like our position, and we like our plan.

article thumbnail

Keep Products Moving: Benefits of a Modern PIM

Retail TouchPoints

Consider, for example, a drugstore chain that has a new OTC drug coming to market in time for allergy season, and the products release is tied to a national advertising campaign. For example, accurate, real-time data can help ensure that merchandise financial planning has the information it needs to meet its target margins.

Planning 179
article thumbnail

How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. You hadn’t planned to purchase anything, yet the content captivates you in such a way that it sparks an unexpected need.

Consumer 277