Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. The RMN plans to expand to other platforms in the future. The relationship with Meta builds on Best Buys existing advertising partnerships, including those with CNET and Roku.

Advertising 147

Advertising Returns Planning Shopping 147

Retail TouchPoints

NOVEMBER 21, 2024

If your team hasn’t considered the following three challenges, though, now is the time – before they become profit pitfalls and everyone from FP&A (financial planning and analysis) to operations is caught flat-footed. Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

DECEMBER 17, 2024

Engagement and wedding planning timelines are getting longer, according to Signet , with couples dating for 3.25 Its no longer just a 12 -month planning cycle people are diving into years of planning and consuming content that sparks ideas, often via video, which outperforms every other medium.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail TouchPoints

DECEMBER 6, 2024

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels. If you missed this holiday window, its never too soon to start planning for next year! consumers starting as early as June.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

DECEMBER 18, 2024

The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.

Advertising 255

Advertising Fashion Consumer Shopping 255

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Among those planning to increase spend this year, their retail media investments are expected to increase by 20%.

Advertising 298

Advertising Marketing Planning Promotions 298

Retail TouchPoints

MAY 7, 2025

The company also announced a host of other big plans for the rest of 2025, including the debut of a new peer-to-peer marketplace scheduled to launch by the end of this year, plans for new solutions to help retailers with returns and adding support for menswear (the company has previously focused only on womens and kids).

Planning 200

Planning Returns Shopping Consumer 200

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

JANUARY 7, 2025

Asking how your target customer defines value in their daily lives can support your foundational vision and planning for the next year. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Question 1: What does my target consumer value?

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 278

Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Advertising 259

Advertising Planning Marketing Management 259

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 263

Advertising Marketing Location Planning 263

Retail Wire

JULY 22, 2024

Google has announced its decision to abandon plans to eliminate and replace third-party cookies in its Chrome browser, a move crucial for advertisers to track users across websites for targeted ads.

Planning 264

Planning Advertising 264

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Retail TouchPoints

MAY 30, 2025

Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Highlighting employees in your advertising can reinforce a positive company culture. The result? Empowering employees.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

Marketing 278

Marketing Promotions Consumer Advertising 278

Inside Retail

DECEMBER 2, 2024

Retailers need to avoid silos “Planning done in isolation creates information silos, explains Watson. Optimising retail media Retail media – which offers brands a platform to advertise directly where purchasing decisions are made – is booming globally. Has it been set up in stores? Has the promotion been launched on TikTok?

Planning 130

Planning Point of Sale Promotions Management 130

Retail TouchPoints

NOVEMBER 6, 2024

To date, nearly 100 Save A Lot stores have rolled out 400 digital screens, and RFMN plans to nearly double the number of Digital Window signs in stores by Q1 2025. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.

Location 278

Location Grocer Promotions Supermarket 278

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 189

Advertising Beauty and Health Health & Wellness Promotions 189

Retail TouchPoints

APRIL 25, 2023

Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers.

Planning 263

Planning Advertising Management Marketing 263

Inside Retail

SEPTEMBER 13, 2023

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. The chain boasts ‘Nothing over $5’ in its advertising. The post Silly Solly’s plans 10 more stores as it moves to franchise model appeared first on Inside Retail Australia.

Planning 298

Planning Discount Store Advertising Management 298

Inside Retail

DECEMBER 2, 2024

For example, a new global study reveals that almost nine in 10 advertisers agree that gaming is ‘brand safe’ and of growing importance (86 per cent) with two in five planning to increase their spend on games advertising. The next generation of advertising appeared first on Inside Retail Australia. The post Big data.

Advertising 130

Advertising Consumer Planning Marketing 130

Retail TouchPoints

MARCH 21, 2023

Amazon is planning to eliminate 9,000 jobs over the coming weeks, mostly in its AWS, People Experience and Technology (PXT), Advertising and Twitch businesses.

Planning 288

Planning Payment Services Customer Experience Advertising 288

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. billion Kroger-Albertsons tie-up as well as the November 2024 end of a planned Capri Holdings and Tapestry merger. Walgreens Agrees to $192.5M

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. Regardless of whether your goal is to drive sales for a specific season or boost footfall at a one-off event, you can plan a calendar of initiatives to suit your schedule. Here are three key reasons they work so well: 1.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. It does, of course, require original thinking and careful planning, but understanding how consumers control varies is rarely considered. It just means their marketing messages need to be placed within the right context for people with a matching mindset.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

JANUARY 14, 2025

As advertisers seek more advanced targeting capabilities and measurable results across multiple channels, success in 2025 and beyond will depend on thoughtful design that prioritizes flexibility and customization. This design-first mindset offers significant advantages for both retailers and advertisers.

Advertising 173

Advertising Marketing Planning ATS 173

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

MAY 6, 2025

It aims to reduce cross-site and cross-app tracking, offering a more privacy-focused advertising approach. Rather than leading meaningful privacy reform, the focus appears to be on reinforcing its dominance in the digital advertising space. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing.

Marketing 165

Marketing Advertising Planning Management 165

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

NOVEMBER 4, 2024

It’s been incredible to watch the amount of success advertising has had on the platform, and how brands have been able to grow their own footprint through TikTok and market themselves in a way that was never really possible before. RTP: Why do you think advertising has been so successful on TikTok ?

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

MARCH 7, 2024

plans to relaunch Overstock.com as a standalone site later this month. News of Zulily’s demise first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs. Now Beyond, Inc.

Planning 264

Planning Home Furnishings Jewelry Fulfillment 264