Advertising Marketing Retail Trends Returns 
Small Biz Trends
OCTOBER 21, 2021
A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.
Indigo 9 Digital
NOVEMBER 16, 2023
Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers.
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Indigo 9 Digital
JANUARY 11, 2023
If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.
Inside Retail
OCTOBER 10, 2023
Retail trends tend to surface in the UK and Europe about 12-24 months before they reach Australia. On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. Plenty of food for thought for Australian retailers.
Indigo 9 Digital
SEPTEMBER 15, 2022
Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. One of the benefits is that it makes returns easier.
Indigo 9 Digital
MAY 19, 2023
When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive.
Indigo 9 Digital
JULY 21, 2023
An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.
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