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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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The Good Guys fined for misleading consumers

Inside Retail

million fine for misleading advertising and store credit promotions. Additionally, The Good Guys will take remedial action for customers who were eligible for the StoreCash program but were misled by the company’s promotional announcement and did not receive the store credits.

Consumer 226
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Retail: Why you Should Include Your Employees in Your Marketing

Retail TouchPoints

They focused on purpose, product superiority, promotion and emotional benefit. Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Promoting a positive work culture.

Marketing 147
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Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

Retail TouchPoints

You can’t advertise your way out of a pricing problem. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Their advertising just wasn’t moving the needle on Amazon and they were struggling to understand why their success in DTC wasn’t translating to Amazon.

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Instacart Smart Carts to Roll into 5 Independent Grocery Chains’ Aisles

Retail TouchPoints

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 288
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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S.,