Retail TouchPoints

MARCH 13, 2025

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

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Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? IR : What advice would you give emerging brands looking to build a community that organically promotes them? This story is from our 2025 Australian Retail Outlook. Download the full report here.

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Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

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Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network. Click here to access the latest news on all things retail media.

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Retail TouchPoints

OCTOBER 25, 2024

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.

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Small Biz Trends

JUNE 15, 2025

Key Takeaways Understanding Marketing Channels: Knowledge of both online and offline marketing channels is essential for effective customer engagement and business success. Combining Strategies: A blended approach utilizing both online and offline marketing channels can enhance overall customer retention and drive better results.

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Retail TouchPoints

MARCH 11, 2025

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. A sweepstakes is a type of consumer promotion that is based on chance, where every entrant has the same opportunity to win.

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Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

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Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

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Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

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Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital. The consequence for brands?

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Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? For more than two years the fate of TikTok in the U.S.

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Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

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Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. But success requires a delicate balance between entertainment and promotion.

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Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. The company is now part of a movement to offer smarter, more sustainable customer acquisition that doesn’t rely solely on Google and Facebook.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Retail TouchPoints

JANUARY 22, 2025

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Every market is unique, often subject to its own regulations, availability of materials as well as supply chain and logistical quirks.

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Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. In today’s dynamic marketing landscape, leveraging first-party data is paramount to success. Once harnessed, advertisers can deploy various strategic tactics to effectively utilize this data.

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Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. If you can prove that someone’s copied your idea or that they are using your images to promote their product, you can get it taken down pretty quickly now, he followed.

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Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

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Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

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Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

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Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

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Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. Personalization isnt as Much Work as You Think In today’s market, digital platforms offer more than just a place to shop they provide unprecedented opportunities for exploration. This isnt as hard as it sounds. The future of retail is being rewritten every day.

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Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

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Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. Sometimes when we see advertising, its just copy and the ad treatment. Theyre not averse to advertising, but they are averse to tone-deaf, ham-fisted advertising that talks at them.

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Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. Rasto Ivanic is a Co-founder and CEO of GroupSolver ®, a market research tech company.

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Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 It’s mental exhaustion for consumers and also a lot of money wasted by marketers. As a marketer you get awareness from an influencer like that, but you need an expert to find the right product for someone and show them how to use it.

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Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

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Retail TouchPoints

FEBRUARY 24, 2025

Its an ever-present internal conflict for many ecommerce and marketing teams that are striving to maximize both time-on-site and conversion rate metrics and its one that standing desk and office furniture manufacturer Uplift Desk has evidently addressed since implementing BigCommerce s Catalyst storefront technology.

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Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

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Retail TouchPoints

MAY 9, 2025

Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. A movement is growing among food retailers that is not only disrupting how they go to market but is rewriting shopper expectations altogether. As such, traditional grocers are losing market share. But thats changing.

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