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Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. Advertisers already using Amazon Ads will see available retailers in their Amazon Ads console or API integrations.
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Digital advertising dominates marketing strategies and thats no surprise. While online advertising offers extensive reach and data-driven targeting, in-store media provides a more immersive, high-impact experience that influences purchasing decisions at the final stage of the buyers journey.
accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole. In fact, U.S. But it’s totally new to a lot of these legacy TV publishers.
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.
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IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. This story is from our 2025 Australian Retail Outlook.
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