Retail TouchPoints

FEBRUARY 21, 2025

accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole. In fact, U.S. But it’s totally new to a lot of these legacy TV publishers.

Advertising 267

Advertising Marketing Consumer Planning 267

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

JANUARY 15, 2025

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279

Marketing Consumer Advertising Accounting 279

Retail TouchPoints

JUNE 12, 2025

With these new tools, advertisers will gain access to campaign pacing and reporting by time period, providing them with deeper performance insights. Marketing teams can update products, keywords and bidding, and the platform’s bulk management UI capabilities allow advertisers to bulk pause, archive and activate campaigns. “As

Advertising 147

Advertising Management Marketing Planning 147

Inside Retail

APRIL 28, 2025

Retail media allows brands to target shoppers at or near the point of purchase, leveraging a retailers first-party data to deliver relevant, conversion-focused marketing. It uses advertising inventory, including a retailers owned channels, such as online and in-store. But the first step is putting the right infrastructure in place.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

JANUARY 31, 2025

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Retail TouchPoints

JANUARY 9, 2025

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. With advertising costs constantly climbing, we dont want to just drive short-term sales. With advertising costs constantly climbing, we dont want to just drive short-term sales.

Marketing 289

Marketing Customer Experience Target Market Advertising 289

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 278

Advertising Marketing Accounting Consumer 278

Retail TouchPoints

MAY 30, 2025

Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Highlighting employees in your advertising can reinforce a positive company culture. The result? Empowering employees.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

DECEMBER 6, 2024

For mid-market companies that may not have the budgets and resources to compete with larger, multinational brands, data is the key to success. Heres how RMNs are helping mid-market brands stand out, inspire shoppers and, ultimately, get in the basket during the busy holiday shopping season and beyond.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

MAY 6, 2025

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

Marketing 165

Marketing Advertising Planning Management 165

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

Beauty and Health 278

Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 277

Advertising Point of Sale Marketing Management 277

Retail TouchPoints

JUNE 20, 2025

Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated, custom-made fixtures from Barrows Connected Store. This is not about retrofitting TVs to walls. It’s about bringing inspiration into the in-store shopping experience — seamlessly and meaningfully.”

Marketing 147

Marketing Advertising Planning Shopping 147

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Economies thrive on competition, and right now our industry needs more challengers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

MARCH 13, 2025

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

Advertising 147

Advertising Kiosk Promotions Customer Experience 147

Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. This story is from our 2025 Australian Retail Outlook.

Marketing 211

Marketing Advertising Promotions Location 211

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Advertisers can access SKU-level insights through the Social+ interface, allowing them to improve campaign results through Metas Product Level Reporting Beta capabilities.

Advertising 147

Advertising Returns Planning Shopping 147

Retail TouchPoints

JUNE 3, 2025

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other T things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some kind of solution isnt eventually found. Now, TikTok is showing that it can support both ends of the marketing funnel, he noted.

Marketing 165

Marketing ATS Consumer Advertising 165

Retail TouchPoints

JANUARY 7, 2025

Combining dopamine-driven marketing tactics like games and giveaways, coupled with vast assortments, theyre creating addictive spaces that inspire people to shop. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences?

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Advertising 238

Advertising Marketing Consumer ATS 238

Retail TouchPoints

OCTOBER 25, 2024

Reaching the Polychannel Shopper Despite the market changes and resulting challenges in marketing to the polychannel shopper, there are opportunities available to fast moving consumer goods (FMCG) marketers. But will creators be impactful in marketing an FMCG product purchased weekly at the supermarket?

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Connecting with Gen Z in an authentic way starts with our creators,” he said.

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

DECEMBER 4, 2024

You can’t advertise your way out of a pricing problem. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Their advertising just wasn’t moving the needle on Amazon and they were struggling to understand why their success in DTC wasn’t translating to Amazon.

Advertising 278

Advertising Promotions Marketing Returns 278

Retail TouchPoints

JANUARY 21, 2025

Weve been hard at work for the past year with the team at SMG to build this entirely unique retail media offering tailored to the needs of our supplier brands, and we are thrilled to bring it to market in partnership with them. We have a unique position in the market versus other retailers.

Planning 299

Planning Advertising Location Marketing 299

Small Biz Trends

JUNE 15, 2025

Key Takeaways Understanding Marketing Channels: Knowledge of both online and offline marketing channels is essential for effective customer engagement and business success. Combining Strategies: A blended approach utilizing both online and offline marketing channels can enhance overall customer retention and drive better results.

Marketing 109

Marketing Advertising Customer Retention Target Market 109

Retail TouchPoints

DECEMBER 19, 2024

Techniques like modeling persist because, when it comes to marketing datasets, a simple axiom still holds sway: bigger is better. The superior performance of commerce media inventory has propelled it into the fastest-growing advertising segment, with McKinsey predicting it will surpass $100 billion in revenue as soon as 2026.

Advertising 255

Advertising Marketing Consumer ATS 255

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

NOVEMBER 11, 2024

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 288

Grocer Wholesale Promotions Advertising 288

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. In China alone, these ultra-short episodic series have become a cultural juggernaut.

Retail Marketing 189

Retail Marketing Marketing Department Stores Advertising 189

Retail TouchPoints

JUNE 18, 2025

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Here’s a rundown of some of the biggest advertising news from the week. No gimmicks.

Advertising 162

Advertising Beauty and Health Planning Consumer 162

Inside Retail

JUNE 22, 2025

million fine for misleading advertising and store credit promotions. The StoreCash promotion ran from July 2019 to August 2023, required customers to make a qualifying purchase and consent to receive marketing communications to receive store credits. The Good Guys, a subsidiary of JB Hi-Fi, has paid a $13.5

Consumer 226

Consumer Promotions Advertising Marketing 226